News & Events

Watch out world wide web, Fathom Offshore's NEW website has officially gone LIVE!

Well after months of planning and uploading we have finally arrived. Now we still have a few bugs to work out, so please bare with us over the next few days; and be sure to check back often.

The all new online store features the full line of Fathom Offshore products and dozens of customizable options from 16 new film and exotic dyed shell colors, to getting your lures delivered pre-rigged and ready to fish. Making sure you get the lure you want, the way you want it. Are you a fan of Fathom on Facebook? GREAT, Good news! Promo codes and fan only specials will periodically pop up so stay sharp.

Want to track the Fathom Offshore team boat “Click Through” in real time? You got it. The on board SPOT Hug tracking device is being installed and almost ready to be followed. Track our good buddy and underwater photographer Marc Montocchio in the meantime.

When the clock chimed twelve on December 31st, people all over the world cheered and wished each other a very Happy New Year. For some, this event was no more than a change of a calendar. For others, the New Year symbolizes the beginning for a better tomorrow.

As we at Fathom turn the page from 2010 to 2011, we wanted to give you just a little hint into the future of Fathom Offshore for the New Year. Over the course of the next few months we are excited to announce the launch of the updated FathomOffshore.com website, featuring a new and improved format and additional features such as tips and tricks and “The Mate’s Minute”. Of course we have been working hard on developing several new head shapes (including a XXL teaser) and several other exciting new products that will be getting added to the 2011 line up. Fathom’s all new Artist series shirts and fine art prints, featuring custom artwork by Marine Artist Steve Goione and under water photographer Marc Montocchio will hit the shelves. The addition of the Fathom Offshore Facebook page; we will be running a lot of promotions and giveaway’s so be sure to check back often! And last but not least, Fathom Offshore has increased its tournament schedule this year, so please don’t forget to look for us and say hi at many of your local tournaments and events.

We are excited for 2011 and feel we still have many great things left to accomplish. We also can’t help but offer thanks to all of you who are members of the Fathom Offshore family and will be along for the ride in the New Year. Please take time today and reflect on all of your many blessings and enjoy time with your family, friends and loved ones…

Wishing everyone much success, happiness, and tight lines in 2011!

Be sure to stop by a news stand and grab a copy of the December issue of MARLIN magazine. This month’s issue features the underwater photography of Marc Montocchio, showcasing a monster blue marlin viciously striking the new Fathom Offshore "ALIVE" series lure in St. Thomas aboard "Click Through". For more info and the full story check out the video named "getting the shot." You can also read about it in the February March issue of MARLIN that will feature an additional 6 page spread on the story; not to mention a product review by Marlin Magazines Dave Ferrell on Fathom Offshore Lures.